The work you already quoted, booked.

For service businesses that quote jobs and keep a customer list: HVAC, plumbing, roofing, remodeling, landscaping, auto repair and more.

We follow up by text on the quotes that never closed and the past customers due for another visit, then put the jobs on your calendar. AI writes and answers the texts. Devon Morrell runs the whole service for you.

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What a follow-up sounds like.

Your business, your team, your calendar. Devon writes the messages with you.

Sample conversation (illustrative, not a real customer)
  1. Demo Roofing Co.

    Hi Dana, it's Demo Roofing Co. Still considering the roof repair we estimated a few months ago?

  2. Homeowner

    Yes. Could someone take another look?

  3. Demo Roofing Co.

    Of course. Mike can visit Thursday at 9am or Friday at 1pm. Which works?

  4. Homeowner

    Friday at 1pm works. Please book me in.

  5. Demo Roofing Co.

    You're booked for Friday at 1:00pm. We'll remind you the day before. Reply STOP to opt out.

You already paid for these.

Quotes that went quiet

Estimates your team priced and sent that never got a yes. We follow up on the open ones, starting with quotes 3 to 24 months old.

Customers due for a return visit

Maintenance, seasonal work, renewals and the next job after the last one. We reach out when it's due.

Calls that rang out

When a call goes unanswered, the caller gets a text back within seconds and can book from there.

How it works

First 30 days

You send an export of your quotes and customers from your field-service software. We reach out once to every open quote and every customer you haven't seen in a year, and book the ones who reply.

Every month after

Follow-up on each new quote, seasonal and maintenance reminders, a check-in when past work is due for replacement, a referral ask after each job, win-back for customers who've gone quiet, and missed-call text-back.

Run ads or buy leads? Speed-to-lead is an add-on: each new form lead gets a text within a minute.

If the bookings don't come

If jobs booked through the system total less than three times your setup fee within 90 days of go-live, your monthly fee drops to $0 until they do. Or cancel and get the go-live half of your setup fee back. Exact terms are in your written agreement.

Texts only go to customers who agreed to get them, never between 9pm and 8am their time, and STOP always works. Pricing depends on your volume; Devon goes over it on a call.

Who's behind this

I'm Devon Morrell. Morrell Automation is my trade name, and I set up and run each business's follow-up myself: I load your quotes and customer list, write the messages with you, and watch the replies. Email me at devon@morrellautomation.com.

Get the live demo

The demo plays your business following up on an old roof repair estimate. You play the homeowner.

How texting works here

Tick the box and we'll text you the demo, and follow-ups about it, from Morrell Automation's business texting number. Those texts are automated. Leave it unticked and Devon sends you the demo as a short video after the callback. Texting starts once our carrier registration is approved; until then Devon sends every demo after the callback. Your number is used for this demo and a callback from Devon, never sold.

US mobile, 10 digits. We only text it if you tick the box below.